![]() Once these best practices are in place, make sure you are sufficiently up to speed with the latest SEO trends and follow other SEO techniques from time to time to stay ahead of the game. Here are some additional best practice resources.: A Comprehensive SEO Guide to 301 Redirects. Link Building for SEO: How To Do It Right in 2021. A Beginner's' Guide to Canonical Tags. 27 of the Biggest SEO Mistakes Damaging Websites in 2021. Local SEO Basics. What is Anchor Text? Everything You Need to Know for SEO. How to Improve Keyword Rankings with Internal Linking. Stellt hervorragende Fragen und gibt brillante Antworten. Sandeep Mallya is the Founder CEO of Startup Cafe Digital, an award-winning digital marketing agency in Bangalore, India. He is an active member of the startup community, having worked with several early-stage startups and accelerators. He also runs 99signals.com, a popular SEO and online marketing blog. He launched the blog in 2016 as a side project to document all the strategies, tools, and tactics he was using to grow his digital marketing agency. |
![]() Here are some of my favorites.: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik. Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash, Maura Ginty, and Rich Page. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi. The New Rules of Marketing PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott. Although I havent finished it because its new and very, very large, I have to recommend The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, and Jessie Stricchiola. This is the third edition, and the authors are pillars in the SEO community. It looks great so far, and is perhaps the most authoritative and up to date book out there on SEO. As with SEO books, many of the best SEO conferences arent purely about SEO, but overlap enough that theyre helpful for anyone looking to dive into what SEO is all about. |
![]() Because i use phrase Brand. Thanks for explanation, because im struggling about the diffrence. Marino on 10/3/13. Id add boldfaced keywords. oliver smith on 12/13/13. No Doubt it is great article. I have 4 keywords for promoting my website. So how to use this 4 keywords in my website like title description and content. Please let me know. acetrum on 2/13/14. Thanks for sharing this information. webservicesagent.com on 6/21/14. I have not been able to find such kind of information throughout the search engines and internet. Its been fabulously informative to read your blog and i am going to suggest it to another fellow as well. Richard Lewis on 7/13/14. Do you do SEO consulting? Josh Cohen on 7/14/14. Thank you for making this very easy to read and simple! Ivan on 2/26/15. Amanda, thanks for this useful seo tips, waiting for next article. geekyutopia on 6/11/15. thank you so much for what you share am still new in the blogging world getting to learn as much as i can. Shatakshi on 8/22/15. Among the many SEO posts I have read this was easier to understand. Sabisha Nath on 9/17/15. Your way of presentation is simple and good. |
![]() Google may soon start labelling results that are hosted on Accelerated Mobile Page AMP so this may possibly be the mobilegeddon of 2016. Speaking of which. 5 Cross-device compatibility. Is your website and its content equally optimised for any given screen size or device? Bear in mind that Google has stated that responsive design is its preferred method of mobile optimisation. 6 Internal linking. Weve talked about the benefits of ensuring your site has clear and easy-to-use navigation, but theres also a practice that editors and writers can carry out when publishing articles to help push traffic around the site and that may lead to higher trust signals for Google: internal linking. See what we did there. Internal linking has many advantages.: It provides your audience with further reading options. As long as theyre relevant and you use clear anchor text the clickable highlighted words in any give link. This can help reduce your bounce rates. It helps to improve your ranking for certain keywords. If we want this article to rank for the term SEO basics then we can begin linking to it from other posts using variations of similar anchor text. |
![]() Most of your link authority is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Those are the basics. If you want to get a bit more advanced, Aleyda Solis of Orainti shared her top ecommerce SEO tip with me, which is all about site structure.: Use the supply and demand principle to identify which levels of the website structure from categories to attributes, brands or filters listing pages are worthy to index and optimize for as they fulfill an actual audience demand. For those of you wondering, index is another name for the database used by a search engine. So to index a page is to have it added to that database. In other words, Google has discovered your page. This is because one of the most common issues for ecommerce sites is thin content as well as content duplication issues. Many of the thin content and content duplication scenarios happen because there are many internal levels of the website structure, such as filters and attribute-focused pages that have very few products, which are also included in other pages. |
![]() The phenomenal growth weve achieved with Christines work is best reflected in the numbers. Our leads have more than doubled. the quality of all visitors/leads is reflected in the time spent on our website 5.45 plus minutes and our conversion rates. Conversion Rate Optimization Case Study. The school saw an immediate change in page placement on key searches, but more importantly changes were made to the website to increase conversions. We saw an instant 30% jump in student application numbers as compared to previous years. More from our blog. How to Migrate from WordPress to Squarespace. Squarespace SEO: How to Optimize Your Site. |
![]() Because of this, SEO is absolutely vital to the success of your website. Not only does SEO help the success of your site, though. Optimizing your site provides users with an overall better experience. For example, when you focus on page speed, a search engine ranking factor, Google will reward your site for loading quickly. On the other hand, search engines will also penalize your site for loading slowly. Slow loading pages, pages that don't' provide valuable answers but are stuffed with keywords, an unresponsive website and more will get your site penalized and dropped in rankings via search engines. Focusing on the overall health of your site will give search engines the opportunity to rank your pages well in the SERPs. What is on-page SEO? On-page SEO describes practices used on your website that users can see to attract the attention of search engines and visitors. It also includes everything involved in creating the best possible user experience for readerss. Understanding on-page tactics is key to understanding SEO in general and how it works. |
![]() Google's' Head of Webspam Matt Cutts also has a good video introduction which is useful when training others. In March 2013 Google has updated this to an interactive infographic on how SEO works. This extract shows the efforts from 2005 to 2012 to manually remove Spam. For a more scannable form see our in-depth 7 Step Guides or this free 2012 SEO Starter Guide from Google. Some useful new summaries of SEO best practice from 2013 are.: Mobile SEO tools by Aleyda Solis on State of Search. 25 Step How to Rank post on SEOmoz. Search engine optimisation SEO definition. Search engine optimization SEO involves achieving the highest position or ranking practical in the natural or organic listings as the main body of the search engine results pages SERPS across a range of specific combination of keywords or keyphrases entered by search engine users. As well as listing pages which the search engine determines as relevant for the search performed based on the text it contains and other factors such as links to the page, the SERPs also contain other tools which searchers may find useful. |
![]() Google needs to have this sitemap formatted in a special way using XML. You can find more information about Googles Sitemap Submissions from Google, and the discussion on the WordPress Forum about WordPress and Google Site maps. Some utilities have been created to help the WordPress user to create a Google site map of their site for submission to Google. For more information on these and Google sitemaps.: Inside Google Sitemaps Official Google Blog. Google Sitemap Generator Plugin for WordPress. Link Relationships Link Relationships. There is some debate over whether listing the link relations actually effect search engine ranking however it is simple to implement. World Wide Web Consortium W3C. More Resources and Tutorials More Resources and Tutorials. There is a lot to learn about search engine optimization and site submission. Here are just a few sites to help you learn more about how this works.: The Bloggers guide to SEO. Beginners Guide to Search Engine Optimization. If you have translated this article or have some similar one on your blog post a link here. |