![]() As with every other marketing strategy, you should focus on getting the SEO basics right first, and then shift to more sophisticated strategies that are in line with your business goals. So how can you make sure your eCommerce shop ranks at the top? Here is a brief step-by-step guide to the most powerful eCommerce SEO practices.: Research is the most important part of SEO. Start your SEO work from keyword and competitor research to identify your search opportunities and evaluate your competitors SEO strategy. When researching competition, take note of their inbound links strategy where are they getting their backlinks from? and their site architecture what is their site navigation like? Next step is carrying out a thorough site audit to identify possible problems. You can use tools like Screaming Frog to quickly pick up and fix errors on your own site. Once those are out of the way, check your sites loading speed, as slow websites suffer from higher site abandonment rates. On-page SEO optimization has an immense influence on your sites performance. |
![]() Search Engine Positioning. Search Engine Ranking Factors. SEO Best Practices. SEO Friendly Web Design. What Are SERPs? Next SEO Metrics. Previous Search Engine Ranking Factors. Next SEO Metrics. 6 Resources User Experience Signals. 5 Resources SEO Tools and Software. 6 Resources Advanced SEO Strategies. 4 Resources Keyword Research Strategies. 8 Resources Content Optimization Strategies. 6 Resources Technical SEO. 5 Resources Link Building for SEO. 6 Resources User Experience Signals. 5 Resources SEO Tools and Software. 6 Resources Advanced SEO Strategies. 4 Resources Keyword Research Strategies. 8 Resources Content Optimization Strategies. 6 Resources Technical SEO. 5 Resources Link Building for SEO. 6 Resources User Experience Signals. 5 Resources SEO Tools and Software. 6 Resources Advanced SEO Strategies. Next-level SEO training and link building strategies. Terms of Service. |
![]() Siteliner is an SEO checker tool that helps you find duplicate content on your website. Whats duplicate content? Identical content to other websites. And Google penalizes websites with it. With SEO tools like this one, youll be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page, and more. It also compares your website to the average of websites checked with this tool to help you better understand where you stand. Tieece Gordon, a Search Engine Marketer at Kumo Digital, recommends the SEO tool Siteliner. He shares, Siteliner is one of my go-to SEO tools whenever Im presented with a new site. Identifying and remedying potential problems almost automatically improves quality and value, reduces cannibalization, and adds more context to a specific page if done correctly, which is the whole reason for using this tool. For a free paid version offering more available tool to offer the ability to check duplicate levels, broken links, and reasons any pages were skipped robots, no-index, etc. though, there can be no complaints at all. |
![]() How it works. Start My Free 30-Day Trial. The Beginner's' Guide to SEO. Rankings and Traffic Through Search Engine Optimization. Explore the chapters.: Introduction SEO 101 How Search Engines Work: Crawling, Indexing, and Ranking Keyword Research On-Page SEO Technical SEO Link Building Establishing Authority Measuring Tracking SEO Success SEO Glossary. Welcome to your SEO learning journey! You'll' get the most out of this guide if your desire to learn search engine optimization SEO is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases keywords that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! Combine this information with some practice and you are well on your way to becoming a savvy SEO. |
![]() For reference material which should always be credited use Google Alerts to keep up to date with online content that matches your keywords. Keeping up to date with SEO. The algorithms used by Google and Microsoft to determine the order of their results are subject to tweaks and improvements as they attempt to deliver ever more accurate search results. As a result, SEO is something of a moving feast and it pays to stay up to date. That said, these basic principles are unlikely to change significantly as they are key determinants of your ranking. This piece was originally published in January 2014. Natalie Lines is a web developer and digital marketing executive at WriteUpp, a provider of practice management software for small healthcare practices. Sign up to become a member of the Guardian Small Business Network here for more advice, insight and best practice direct to your inbox. Winning new business. Reuse this content. Sign in or create your Guardian account to join the discussion. Sign in or create your Guardian account to join the discussion. Work for us. |
![]() Use hyphens dashes or underscore _ characters between words in the filename. Google chooses how to display your title as it pleases. Sometimes it will automatically create the title of the site in the order of Brand" Name: Title, even if you write it as Title" Brand Name. The way it displays it can change depending on the search query entered. If you do a branded search query it's' likely it will re-write it as Brand" Name: Title. A large amount of information is available for Search Engine Optimization online. We are unable to cover everything there is to know in this article but if you are interested in learning more we recommend you start with this site.: The Beginner's' Guide to SEO https//moz.com/beginners-guide-to-seo.: Check regularly to see how your search engine optimization efforts are working. Try other words or combinations in an effort to improve results. There are many tools available but we find that Google Analytics will provide you with a comprehensive statistical overview of your Format portfolio site. Still have questions? Reach us on our live chat or email us at info@format.com Were here to help! |
![]() We offer flexible and comprehensive online marketing plans and strategies so you can take advantage of our full spectrum of digital marketing services to dominate the competition. Schedule A Discovery Call. Some of the Clients Weve Helped. Search Engine Optimization. Use sustainable methods to build your organic rankings, attract tons of natural links, and increase your website traffic. Get More Traffic. Web Design Development. You can modernize elements of your website or build one from scratch using our fully optimized web design solutions. Get A Website. Additional Services that will Grow Your Business. Google Ad campaigns are an effective way to target a receptive audience. They complement SEO and get you immediate visibility in the search engines. Make sure your brand assets contribute to your companys personality and reputation. These elements need to be memorable and recognizable. Your content is an integral part of your SEO efforts and online marketing strategy. |
![]() The term refers to techniques you can use to improve your websites ranking on the results pages of search engines such as Google. If you want to attract more free Internet traffic, its something you need to focus on and get right. SEO can be complicated when you dig deep into it. But, its relatively easy for you to understand the basics and implement them on your site. And, just by covering the ABCs, you will be putting your business ahead of the competition in many cases. A simple SEO recipe. Heres how to do it. First, take a look at your website and structure it so that each page is built around one single theme. You want to do this because search engines aim to provide users with the information theyre seeking the first time, every time. In order to do that, they need to understand the content of your webpages. Make it easier for search engines. By building each page of your website around a single theme you make it much easier for them to classify your page and present it when its relevant to a search. Next, choose keywords you will use to optimize each page. |
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