![]() Content and Keywords. Analysis and Performance. SEO from Start to Finish. From the world's' biggest brands to modest personal websites, Search Engine Optimization SEO is an essential tool to drive traffic, acquire new customers and get found online. SEO offers incredible opportunity and access it's' an inherently free marketing channel to inbound traffic, but it can be hard to know where to start and what advice to follow. The Ultimate SEO Guide is here to dispel those myths, and give you everything you need to know about SEO to show up in Google and other search engines, and ultimately use SEO to grow your business. The Ultimate SEO Guide is split into four sections, designed to help make the learning process easier while providing easy reference as your SEO programs grow in complexity. From the most complex ideas to the most basic, this is a step-by-step blueprint to SEO success. We know it's' a lot to cover, so each section serves as it's' own specific reference point when problems or questions come up, or you can take the guide from start to finish for full SEO mastery. |
![]() Configure your breadcrumbs. Youll probably want to add breadcrumbs to your posts and pages. Breadcrumbs are the links, usually above the title post, that looks like Home SEO blog WordPress SEO. Breadcrumbs are good for two things.: They allow your users to easily navigate your site. They allow search engines to determine the structure of your site more easily. These breadcrumbs should link back to the homepage, and the category the post is in. If the post is in multiple categories it should pick one. To get breadcrumb navigation to show you on your pages, you may need to adapt your single.php and page.php files in your theme, and include the code for breadcrumbs from the Yoast SEO plugin. You find the settings and instructions on how to do that in the SEO Search Appearance section. Manage your HTML XML sitemaps. You can use XML sitemaps to tell Google and the other search engines that your site has been updated. Our WordPress SEO plugin automatically configures your XML sitemaps, so you dont have to worry about anything. We generate sitemaps for your different post types, including your images, and make sure that it generates and loads really quickly. |
![]() Then, use your keyword data to optimize the basics, such as your title tags and descriptions. And who knows maybe the next time you press publish, youll stand out. After reading this guide, how will you change your attitude toward SEO? What is SEO? SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings. How long does it take for SEO to work? If you are targeting competitive keywords, SEO can take upwards of 6 months to a year. Does duplicate content hurt your SEO? Search engines do not penalize for duplicate content. What factors in link building matter? Search engines look at the relevancy of the site linking to you, how well known is the linking site is, how many links you have in total, and the anchor text of each link. Why SEO matters? The vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google. Do you want more traffic? Hey, I'm' Neil Patel. |
![]() Organize Your Site Hierarchy Navigation. Structure is one of those SEO best practices that are often overlooked. Its really good to get things right from the start. Thats why you need an SEO before you start creating a website. While user experience is the driving factor, theres more to structure than that. |
![]() Ultimate Google SEO Guide for Beginners. Ultimate Google SEO Guide for Beginners. Structure of the blog.: 2 Understanding Search Engine Optimization. 2 The Importance of SEO for your business. 3 Developing an effective SEO strategy. Functioning of a search engine. Determining the relevancy of a page. Understanding your audience. Issues encountered while matching content to queries. Marketing your content. 4 Creating a Search Engine Friendly Web Page. HTML format content. Common reasons why a search engine may fail to reach your website. Types of keywords. Effective keyword usage tips for optimizing a page. 5 Importance of title tag, meta-description and URL structure for SEO.: Creating effective Title tags. Rules for building strong URL structure. |
![]() A beginners guide to republishing posts for an SEO boost. Because SEO is a long term game and can take a while for content to rank, sometimes over 6 months, updating old posts will yield quicker results compared to creating new ones. This is because if you already have a post ranking in Google, its already gone through the long process of Google indexing it. We did this with one of our old posts that had been on our blog for a couple of years. And this happened. A Google Analytics screenshot of a single blog post. The red arrow indicates when we updated the post. Talk about a 100% increase in traffic! What happened was we went back, followed the on-page SEO protocol, republished the post making sure the date was updated, and followed our distribution strategy again. Related reads: How to double your page views without publishing anything new. And no, this wasnt a one-off. Heres one that grew by over 300%.: See, we know what were talking about. But seriously, you can do this too. Just make sure to go back and read this post whenever you forget something. |
![]() This means you need to offer them security, a smooth browsing experience, and a pleasurable stay. A few basic examples. Using an SSL certificate will not just help your users secure their data while connecting to your site but also lets search engines know that your site is safe for them to direct traffic to. Users who have to wait for a web page to load often get impatient and leave, so make sure your site is also optimized for speed. Lastly, even though ads and popups can be an effective way of driving revenue, these can become intrusive to the users browsing experience. Conclusion: SEO is a Journey, Not Destination. There are many companies and individuals today that offer SEO services. Before engaging them, remember that SEO is a journey and not just a destination. As websites and content evolves, SEO requirements will change. Search engines are constantly changing the way their algorithms work as well, which means that you will never have the perfect SEO solution. They key lies in understanding, experimentation, and dedication a lifetimes journey, so to speak. Frequent Asked Questions on SEO. What does SEO stand for? SEO stands for Search Engine Optimization. |
![]() Google favors websites with secure connections, especially when sensitive data is sent through them. So, if you have a contact form, a login page, a payment system, it should run through HTTPS. Warning: Moving from HTTP to HTTPS can negatively impact rankings if done wrong. Make sure to follow this HTTP to HTTPS migration guide. Optimize Images for SEO. One of the biggest problem with images is related to their size, especially the disk size. Images are BIG and they take up a long time to load. They make your site slow. Make sure you follow these rules.: Compress the images with a tool like Smush for WordPress or ShortPixel. Display them at the right size and not just scale them down with CSS. Load images that are outside the users view later on, with LazyLoad. However, image optimization doesnt end here. Make sure you also add a relevant Title Title and Alt Tags to your images. Images are a great way of adding keywords that cant be used properly in sentences. |
![]() When viewed individually, these changes might seem like incremental improvements, but. they could have a noticeable impact on your sites user experience and performance in organic search results. Google Starter Guide, 2020. This article is a beginners guide. I deliberately steer clear of techniques that might be grey hat, as what is grey today is often black hat tomorrow, or shady practices, as far as Google is concerned. QUOTE: S hady practices on your website result in a reduction in search rankings Maile Ohye, Google 2017. No one-page guide can explore this complex topic in full. What youll read here are answers to questions I had when I was starting out in this field 20 years ago, now corroborated with confirmations from Google. QUOTE: My strongest advice is to request if they corroborate their recommendation with a documented statement from Google Maile Ohye, Google 2017. You will find I do. Google insists webmasters adhere to their rules and aims to reward sites with high-quality content and remarkable white hat web marketing techniques with high rankings. QUOTE: Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Google SEO Starter Guide, 2020. |