![]() Page load speed The fastest page usually wins. Again, Google gives us a to-do list and compares us against the rest of our industries, which has made buy-in a little easier to get across our clients, but advancements in technical SEO are accelerating. Content delivery networks CDNs are the norm and site speed should be at the top of everyones technical agenda. Quantity of searches for this keyword specific brand name, URL or domain Weve proved this is a thing, but this one is a little bittersweet. Searchers are doing this partially because its easier to search Google for pages on your website than use your navigation or your own internal search. So wed much rather you optimise those things and so would your users. Relative CTR from Google SERPs to the page for the keyword Optimising for click through rate CTR is so easy. Schema mark-up is relatively straightforward to implement, giving us better looking listings. We constantly test title tags and meta descriptions too, which have often been branded as not a ranking factor and have therefore been ignored budget constraints usually. |
![]() Ill first cover a bit about Amazon, A9 and ranking factors in the algorithm. Then, Ill dive deep into how to create killer listings optimized for the right search terms that help us to compete with and crush our competition. The One Thing to Remember for Amazon SEO. If you only get one thing from this chapter, it should be this.: Amazon cares about buyers and selling stuff to those buyers. Yes, that is quite possibly the most obvious statement made by anyone ever. But, if you can remember this anytime you are making Amazon product listing optimizationsamand, balance that with your own interests, youll quickly start making decisions that will help your products sell on Amazon. What differentiates A9 from Google Search or other top search engines is Amazon is a buying platform. |
![]() Schema is always good to use as well as AMP accelerated mobile pages, fortunately BOTH have easy to set up plugins that you can use and have them set up in a few minutes. FAQ schema is now huge as it will show answers form FAQs on your post in the search results and this increases the size of the space you take up in the search results.This cane be done with rank math SEO plugin content blocks or using the free structured data plugin found on WordPress plugin directory, i have linked to both within the checklist and included an over the shoulder video on using the FAQ schema from Neil Patel. Use big images for Google discovery. What is it? Discover" is a feed that appears on the home page of Google's' iOS and Android app, as well as the mobile Google.com homepage. |
![]() Actually, this article is very good for the beginners. All the major factors of ranking are explained here with a clear idea. We need more articles about various topics of SEO from you. I have read the article many times. Best of Luck. Aanishka Mehata 5 years ago Reply. Best Tips for rank high in google. I will use this tips in my dental implants clinic website. faran 5 years ago Reply. Yes, this is very nice share but i think content is the best tactic to improve organic search. Govind Rastogi 5 years ago Reply. Hello Kasia Perzyska, Can you please suggest me any good article or post related to Outbound links and also i have only one ready domain to promote so how the Interlinking thing can be done. The article is no doubt very helpful and guiding for beginners like us. Kasia Perzyska 5 years ago Reply. I can recommend you this piece of content. BlakemoreBaylor 5 years ago Reply. Thanks for sharing useful article on Google SEO. |
![]() Include your focus keyword if applicable, at least for your featured image. We always use our focus keywords in the names for our blog posts featured images. Keep your filenames lowercase. This keeps your image URLs clean and will retain consistency for all of your URLs. These are fairly easy rules to implement for future file uploads. Know the Difference Between Nofollow, Dofollow, Sponsored, and UGC Links. There are several basic types of links on the internet when it comes to WordPress SEO.: By default, every link you create in WordPress is a dofollow link. Google crawls these types of links when analyzing your site. This helps build authority and affects your rankings, since link juice is passed from the linking page. You may have heard people say that you need more backlinks. If so, they were probably referring to dofollow links from other high authority sites. Nofollow links contain the rel attribute of nofollow, as seen below.: a hrefhttps//kinsta.com: relnofollowmy" link/a. Nofollow links tell search engine crawlers to ignore them. That is not to say that nofollow links arent important, though. They can still generate traffic, even if they dont pass authority and influence your rankings. |
![]() A website or URLs ranking for keywords or keyword combinations varies from search engine to search engine. A domain may rank for a certain keyword in the top 3 on Bing, but not even be on the first page of the Google search results for the same keyword. Of course, the same is true of all search engines Bing, Google, Yahoo and every other search engine uses its own method for calculating rankings and therefore ranks websites differently. Rankings can also vary when using different language or country versions of the same search engine, such as Google. A search analysis Software like the Searchmetrics Suite is a good way of gaining insight into and tracking ranking differences across search engines. Good rankings are a good source of traffic. The point of good rankings in the search results is to gain as much traffic as possible from the organic search channel. The higher up a page ranks in the results for a search query, the higher the chance is that the searcher will click on this result. This explains the direct connection between high rankings and increased traffic. |
![]() And we all know content is king. So, you need to write awesome SEO content, focus on the right keywords and structure your website in such a way Google understands it. Its a lot of work, but it will pay off in the long run. Read on: Blogging: the ultimate guide. Get free SEO tips straight to your inbox! Get weekly tips on how to optimize your website's' SEO, usability and conversion. Get our free courses right away to learn how to make your site rank higher. Subscribe for free SEO tips Privacy policy. 6 Responses to The ultimate guide to content SEO. Bipin 2 months ago. At starting i got so many difficulties for keyword research but after using yoast it was ease to me. Camille Cunningham 2 months ago. Thats great to hear! Tina 2 months ago. Great explanation I really see the benefit from linking from the tail. Thanks because Ive had a different strategy and its taking longer than its suppose to. |
![]() How it works. Back to all articles Google Ads: SEO vs. Back to all articles Google Ads: SEO vs. When making decisions about how to invest your time and online marketing dollars, there are a few important distinctions to consider, including the difference between PPC pay-per-click ads and SEO search engine optimization rankings. Improvements to your SEO can help your ranking on Google Search by making your page more relevant to users. Search listings are free, and no one can pay for a better ranking, because Google is committed to keeping our search content useful and trustworthy. Learn more about our search policy here. PPC ads like Google Ads are paid online advertisements which appear next to relevant searches and other content on the web. Running a Google Ads campaign does not help your SEO rankings, despite some myths and claims. However, PPC ads can be helpful in connecting with a wider audience online. So which should your business use: SEO, or a PPC option like Google Ads? |
![]() Use data driven SEO to improve your site's' rankings. Ahrefs conducted a study on what and how long it takes a web page to become a top-ranking page on Google. They found out that on average most top-ranking pages are over two years old and that generally pages with a high Domain Rating DRwhich, shows the overall strength of a website's' backlink profile, perform better than pages with a weaker DR. In addition, they also found out that ranking for keyword terms with a lower search volume generally tends to rank faster since, they have lower competition and that websites with a strong overall link profile consistently rank faster than those with weak ones. This article is a documented summary of their findings. It references the ahrefs tool, but similar results can be obtained from other search tools such as SEMrush or MOZ. Using the data from the study, Ahref found the following.: How old are the top ranking pages? |