![]() Posted in Bright Ideas / Learn on December 14, 2020. Local SEO: The Complete Guide. About the author. Stephanie is responsible for managing BrightLocals community outreach and engagement, as well as producing and managing content to help inform. Beginner, Citations, Content Marketing, Google My Business, Local SEO, Reputation Management. If youve stumbled upon this page in a bid to learn more about local SEO and local search marketing, then congrats! Youre in the right place. In this guide to local SEO, well walk you through the ins and outs of getting your business found in local search results, from online reviews to citations, local link building to content creation, and beyond. Read on to discover how local SEO can benefit your business, who local SEO is for, and how to execute the key tactics and strategies required to succeed in local search. Chapter 1: The Foundations of Local SEO. In the first chapter of this ultimate guide to local SEO youll find everything you need to know to get started, including who local SEO is for, who it attracts, and the benefits. Plus, well break down some important key terms like what the heck a SERP is! |
![]() All in one place. SMO: Whats the Difference, and Why Should You Care? Online marketing is all about awareness and visibility. Most of the time, people find your small business online in one of three ways.: Your company comes up early in search engine results., Youre mentioned or recommended by another person or website they visit, or. They already know about your company and go looking for you. Search engine optimization SEO is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization SMO can be one part of SEObut it also contributes to all three ways people find you online. |
![]() type to search term. What is SEO? Search engine optimization SEO is the process of improving a website or web page so it increases organic traffic quality and quantity from search engines. Successful SEO means a web page will be more likely to appear higher on a search engine results page SERP. |
![]() Last but not least, a savvy site architecture also demands that you introduce a user-friendly, clear and consistent URL structure. The URL is a readable text that serves to replace IPs the numbers that computers use to identify particular resources. URLs describe the page both for users and search engines. If you optimize them well for SEO, they will also act as a ranking factor. So remember to make them descriptive and as brief as possible. Ideally, a user should be able to understand what is included under a particular link before he clicks on it, just by checking the URL. Add a keyword targeted by a given page. If you implement the keyword into all the necessary on-page SEO locations, you will strengthen the relevancy of the whole page and help search engines classify it in the search ranking for that keyword. Discover more about on page SEO: On-Page Optimization Checklist: A Foolproof Guide To Optimizing Your Content. Whats more, words in your URLs should be separated with hyphens. |
![]() On-Page Optimization Best Practices. Information Architecture Best Practices. How to Execute Content Marketing Link Building. Common Technical SEO Issues Best Practices. How to Track Measure SEO Results. Additional SEO Considerations Such as Mobile, International Local SEO Best Practices. By the time you reach the end of this SEO basics guide, youll have a strong understanding of what search engine optimization is, why its valuable and important, and how to get great results in an ever-changing SEO environment. Note: If you're' looking for SEO tips specific to COVID-19, check out our post 13 SEO Strategies for SMBs During COVID-19. What is SEO Why is it Important? Youve likely heard of SEO, and if you havent already, you could obtain a quick Wikipedia definition of the term, but understanding that SEO is the process of affecting the visibility of a website or a web page in a search engine's' unpaid results doesnt really help you answer important questions for your business and your website, such as.: How do you, for your site or your companys site, optimize for search engines? How do you know how much time to spend on SEO? |
![]() How do you avoid getting lost in the sea of videos? Your best bet is to produce and publish great videos and then optimize them for search using video SEO best practices. With these tips, you can create a solid YouTube SEO strategy. Download the YouTube SEO Strategy Checklist for 2020. You may know the basics of search engine optimization for YouTube videos, like including keywords in title, meta description, and tags. Since search engines can only crawl text not images or audio you need to make the most of your videos text. Thats why having a full, accurate transcript is so valuable for YouTube SEO. What is a YouTube SEO Strategy? Search Engine Optimization SEO is the ever-changing practice of designing web content to boost ranking factors to rank highly in search engine results pages SERPs. |
![]() Online Reputation Management. Video Case Studies. 2019 What Is SEO? What Is SEO? All business owners and marketing professionals operating a business, blog, or website have probably heard of the term SEO. Some recognize its importance or may have even been advised that their website should be implementing a monthly SEO program in their marketing strategy however, what is SEO and what does SEO mean in 2019? SEO Terms You Need to Know. SEO: Search Engine Optimization. SERP: Search Engine Rankings Page. Organic: Unpaid placement in the SERPs, also called earned or natural. KPI: Key Performance Indicator. Search Engine Optimization is the process of optimizing the content and structure of a web page, website or digital property to improve its organic rankings on SERPs. Effective search engine optimization is accomplished through the use of multiple elements working in unison.: What Is The Purpose Of SEO? The purpose of SEO is to increase the quantity and quality of inbound traffic to your website. It is beneficial to both the consumer and business because it connects searchers with content that is most relevant to them. |
![]() use of cookies. SEM: Which One Do You Choose for E-commerce? For E-commerce Businesses, Does SEM Beat SEO? cacaroot / Getty Images. Ajeet Khurana is a former writer for The Balance Small Business, and has more than two decades of e-commerce experience. Read The Balance's' editorial policies. Updated April 28, 2018. If you are an e-commerce professional that's' not been living under a rock, you are plagued by the SEO vs. SEO, as well as SEM, are terms that can mean different things to different people. So let me clarify what I mean by those terms. By no means are these expected to be comprehensive definitions, but they serve the purpose of accuracy and simplicity. Activities you undertake on your website, such as maintaining a certain keyword density, or on other websites, such as link building, with the intention of ranking higher on search engine results pages, is called Search Engine Optimization SEO. Paying search engines to send qualified traffic your way, probably using a pay-per-click mechanism, is Search Engine Marketing SEM. It can easily be argued that SEM is much broader than what I have just described and, in fact, includes the practice of SEO. |
![]() Pretty exciting, right? Then your boss tells you youre responsible for search engine optimization SEO, too. Suddenly, the project doesnt seem quite so exciting anymore. Youre not a SEO guru. You dont have years of experience with SEO. The panic sets in. Believe it or not, whether youre taking over, improving, or just starting your SEO strategy, the basics of SEO arent that hard. In fact, theyre mostly just common sense. Im not trying to take anything away from the rock stars who have made a career around SEO expertise. We need those folks. Their expertise is incredibly valuable because there is a lot of science to SEO, and it is constantly changing as search engines like Google continue to update their algorithms. What Im saying is that you dont have to have a masters degree in SEO to ensure your website is well positioned for organic search engine traffic. Check out these seven simple ways to build a strong SEO strategy.: Know Your Keywords. First things first. You cant do much without knowing what keywords your target market is using to find solutions to their problems that your company solves. |