![]() What is SEO? SEO definition: Search Engine Optimization is a set of practices and tactics used to increase the traffic number of visitors to a website by obtaining a high-ranking position on Google and the page results of other search engines. |
![]() For an overview of the SEO community publications, thought leaders, podcasts, documentation, forums, things like that I humbly point you towards the Smashing Guide To The World of Search Engine Optimization. If youre ready to get stuck in, read on. Table Of Contents. Get Ready: A Healthy Mindset. Setting Realistic Goals. Defining The Environment. Testing And Monitoring. Note: You can also just download the checklist PDF, 158 KB. Happy optimizing, everyone! Get Ready: A Healthy Mindset. Establishing A Shared SEO Culture. Done properly SEO is not something you implement once then walk away from never to think about again. Its something that ought to be carefully maintained over years. One of the reasons audits can feel so overwhelming is because long-neglected SEO piles up into a big problem. Well maintained SEO runs like a dream, and is better placed to adapt to the turbulence of algorithm updates. Communicate the value of SEO, and dont do it by lecturing. Following best practice usually means a better website, more organic traffic, and happier visitors. |
![]() This determines how link juice is managed and distributed around a domain and can help increase the relevance of a sub-page regarding a particular keyword. A good sitemap is one of the most important onpage SEO basics there is, and highly relevant, both for users trying to navigate around the domain and for search engine crawlers. Ways of avoiding duplicate content include the appropriate use of existing canonical tags and/or assigning pages with a noindex attribute. This aspect involves checking whether search-engine-friendly URLs are being used and whether the existing URLs are logically related to one another. URL length can also be looked at as part of onpage optimization. Pages that dont contain any particularly useful content and can be considered meaningless for the Google index, should be tagged with the robots metatag noindex, which will prevent them being included in the search results. A major factor in web design today is usability. Complex graphics e.g. using Flash are often replaced with more simple alternatives in order to increase the functionality of the page. |
![]() Organic Search Traffic for SEO Optimization. Make sure you are getting a steady stream of unique visitors from organic search. Organic Search Traffic Definition. Google Analytics states that it separates traffic that arrives at your site through a search engine result from traffic that arrives through other referring channels, like paid advertisement or another site that links to yours. In your reports, this traffic segment is called organic search traffic. Some people refer to organic search traffic as Organic SEO search engine optimization. Organic SEO is the phrase used to describe processes to obtain a natural placement on organic search engine results pages SERPs. |
![]() On-Page Optimization Best Practices. Information Architecture Best Practices. How to Execute Content Marketing Link Building. Common Technical SEO Issues Best Practices. How to Track Measure SEO Results. Additional SEO Considerations Such as Mobile, International Local SEO Best Practices. By the time you reach the end of this SEO basics guide, youll have a strong understanding of what search engine optimization is, why its valuable and important, and how to get great results in an ever-changing SEO environment. Note: If you're' looking for SEO tips specific to COVID-19, check out our post 13 SEO Strategies for SMBs During COVID-19. What is SEO Why is it Important? Youve likely heard of SEO, and if you havent already, you could obtain a quick Wikipedia definition of the term, but understanding that SEO is the process of affecting the visibility of a website or a web page in a search engine's' unpaid results doesnt really help you answer important questions for your business and your website, such as.: |
![]() Pretty exciting, right? Then your boss tells you youre responsible for search engine optimization SEO, too. Suddenly, the project doesnt seem quite so exciting anymore. Youre not a SEO guru. You dont have years of experience with SEO. The panic sets in. Believe it or not, whether youre taking over, improving, or just starting your SEO strategy, the basics of SEO arent that hard. In fact, theyre mostly just common sense. Im not trying to take anything away from the rock stars who have made a career around SEO expertise. We need those folks. Their expertise is incredibly valuable because there is a lot of science to SEO, and it is constantly changing as search engines like Google continue to update their algorithms. What Im saying is that you dont have to have a masters degree in SEO to ensure your website is well positioned for organic search engine traffic. Check out these seven simple ways to build a strong SEO strategy.: Know Your Keywords. First things first. You cant do much without knowing what keywords your target market is using to find solutions to their problems that your company solves. |
![]() Pretty exciting, right? Then your boss tells you youre responsible for search engine optimization SEO, too. Suddenly, the project doesnt seem quite so exciting anymore. Youre not a SEO guru. You dont have years of experience with SEO. The panic sets in. Believe it or not, whether youre taking over, improving, or just starting your SEO strategy, the basics of SEO arent that hard. In fact, theyre mostly just common sense. Im not trying to take anything away from the rock stars who have made a career around SEO expertise. We need those folks. Their expertise is incredibly valuable because there is a lot of science to SEO, and it is constantly changing as search engines like Google continue to update their algorithms. What Im saying is that you dont have to have a masters degree in SEO to ensure your website is well positioned for organic search engine traffic. Check out these seven simple ways to build a strong SEO strategy.: Know Your Keywords. First things first. You cant do much without knowing what keywords your target market is using to find solutions to their problems that your company solves. |
![]() As mobiles increasingly become the primary device for accessing websites, having a mobile-ready site is critical for user retention and conversions. Responsiveness: Content is dynamic and optimized for the mobile operating system. Touchscreen readiness: Site is optimized for touchscreen functionalities, e.g. tapping and scrolling. Speed: Site loads quickly on mobile platform. Note: The Digital Certainty Index DCI has a patent pending. SEO: Difficulty levels explained. SEO: What does Siteimprove check for? What is the Quality Assurance QA Score? What is the Accessibility Score? Digital Certainty Index DCI. Was this article helpful? 6 out of 9 found this helpful. Share this article. Share on Facebook Share on Twitter Share on LinkedIn. What is the Digital Certainty Index DCI? SEO: Difficulty levels explained. What is the Accessibility Score? How can I fix the error Duplicate" meta titles" page titles in SEO? Accessibility Score Points Weighting. |
![]() It will help give you a basic understanding of search engine optimization. Some of the most basic principles that the video covers include.: Words in content are important to search engines. The title of each page on your website matters to a search engine. Links can help. Receiving a good link from another website is similar to a vote of confidence for your site. But not all links have the same voting value. Words in links help Google understand what your site is about. |